Author Archives: Tracy Peace

Product Update: Newly Improved SAT Admin App

We are happy to announce that we have refined sales management yet again. Our Admin App now has a new look and additional functionalities. Sales administrators can now enjoy simplified tasks and improved operational management. Our main focus was being able to provide you with real-time insightful metrics that can be used to monitor performance. […]

How Effective is your Product Distribution Strategy?

If you thought that making a product that appeals to the market is the hardest part, think again. Manufacturers know that aside from aggressive marketing, availing your product to the consumer is the third most critical part and can be difficult and confusing if not done the right way. Remember, you are as a good […]

A Simple App is the Ultimate Sophistication

A Simple App is the Ultimate Sophistication

When companies adopt a new technology or application, they make a mistake of phasing out user friendliness and simplicity by going for complex applications that give a sophisticated impression. Frankly, going with the trends while compromising on the ease of use is a common error that comes back to bite businesses in the long-run. While […]

Overcoming Sales Team reluctance to SFA

Sales Force Automation(SFA) is not new to sales managers, sales directors and management because they understand the innumerable benefits like monitoring of field activities and accurate sales forecasting that come with implementing one. Sales team and sales representatives though are usually very adamant when the word pops up as most believe it is a burden […]

Digitizing your Field Sales Process in the COVID-19 Age

COVID-19 turned one year a few weeks ago and while things on ground seem to be more controlled with the measures we adapted, the impact is still felt from all business fronts. The Kenyan economy has suffered dire consequences with a GDP growth drop from 5.4% in 2019 to -0.1% in 2020. As much as […]

What are Facings in Merchandising?

Brands spend a significant amount of time maintaining shelf space through merchandising to make sure that their products are visible and easily accessible to their consumers. If you do understand the essence of good merchandising then you know that it moves goods towards people. A well laid out shelf is visibly inviting which ultimately contributes […]