Category Archives: Merchandising

What are Facings in Merchandising?

Brands spend a significant amount of time maintaining shelf space through merchandising to make sure that their products are visible and easily accessible to their consumers. If you do understand the essence of good merchandising then you know that it moves goods towards people. A well laid out shelf is visibly inviting which ultimately contributes […]

Part Two: Win at the Shelf (Improving on OSA)

One Dan Alaimo said, “Having the right product on the shelf at the right time for the right shopper is the holy grail for retailers and manufacturers. But in a world of complex supply chains, on-shelf availability remains a challenge for trading partners.(“P&G increases OSA using store level-data,” CPG matters, July 2012) On last week’s […]