Companies in the FMCG(Fast Moving Consumable Goods) space have been growing at a tremendous rate during the last few years and are becoming more aggressive about their brand presence and maintaining customer loyalty. Instore campaign still remains a popular answer to the above predicament and this is where Traditional Merchandizing enters the chat. Two of […]
Category Archives: Sales Force Automation
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Feb
Feb
Route planning is defined as working out the best and shortest route for distributing with the least amount of time possible while incurring the lowest amount of cost. In marketing terms, it is the most efficient and effective plan to fulfil a particular number of orders. Distributors and logistics companies will employ route planning to […]