Category Archives: Uncategorized

How Effective is your Product Distribution Strategy?

If you thought that making a product that appeals to the market is the hardest part, think again. Manufacturers know that aside from aggressive marketing, availing your product to the consumer is the third most critical part and can be difficult and confusing if not done the right way. Remember, you are as a good […]

Digitizing your Field Sales Process in the COVID-19 Age

COVID-19 turned one year a few weeks ago and while things on ground seem to be more controlled with the measures we adapted, the impact is still felt from all business fronts. The Kenyan economy has suffered dire consequences with a GDP growth drop from 5.4% in 2019 to -0.1% in 2020. As much as […]