Retail Execution
Outsmart the Market on Mobile
A solution that delivers tangible results in all retail audit touchpoints. Reliable modern trade data that formulates retail execution strategies that meets customer needs.
Improve Retail Execution
Paint a distinct picture of your brand’s presence using photos, observational data and notes from the sales team.
- Deliver feedback aimed at improving shelf presence using real time photos of products on the shelf taken and submitted by sales reps.
- Take note of all your outlets brand's presence on - shelf, floor, POS - Better understand which outlets need more attention and shift focus to improving on them.
- Analyze brand position in different retail outlets . Use observational data to help the sales team know what shelf and retail space they need to fight for.
- Equip sales team with compliance data that builds a strong case to retail managers when negotiating for prime spots and more shelf space.
Stay Immune from Competition
Keep an eye on your brand’s positioning in relation to competition and stay ahead of market trends.
- Directly compare products' pricing to competitors. Maintain a competitive edge in tight markets by adjusting prices accordingly while still conveying product value.
- Work to communicate brand messaging through compelling floor displays, shelf arrangements and product promotions guaranteed to grab a shopper's attention.
- Collect information on competitors - Prices, Shelf Space, Promotions -to help educate where additional promotions should be run.
- Gather valuable feedback from shoppers that can be brought back to product and marketing teams for evaluation and optimization.
- Leverage on successful promotions and activations to make a strong case for implementation on the same at new retailer opportunities.
Conduct Flawless Retail Audits
The battle to win at the shelf begins with assessment.
Define the perfect retail visit by defining and continuously assessing retail audit guidelines that need to be adhered to by the merchandising team.
- Avoid out-of-stocks scenarios by performing frequent on shelf availability audits. Don't give your loyal customers an opportunity to try competitor's products.
- Back your claims for premium shelf space with data. Track if you're receiving a fair share of shelf space in relation to your brand's market share value
- Track you and your competitors additional placements like floor displays. Maximize high traffic areas in the store by presenting a strong argument to retailers for additional displays.
- Get the best possible value for your planogram models. Dictate the layout of your brand's shelf placement and ensure it's implemented correctly by confirming with audit pictures taken by reps.Maximize capacity and aim for the most profitable product placement.
Plan, Execute and Analyze every in-store Promotional Activity
Equip yourself with forward-thinking vision that takes into account which promotions have and haven’t proven successful.
- Design promotions and ensure execution compliance from the field sales team by tasking them with recording observational data
- Plan and implement strong modern trade promotion strategies with air-tight execution and measurable results.
- Task reps to collect information on competitor promotions relative to your brand. Educate yourself on where you can run additional promotions.
- Use past promotional data to eliminate execution errors and identify opportunities in the retail store.
- Configure promotions relevant to specific customers and gain a better understanding of how, when and where promotions affect sales and brand visibility.
Some of Modern Trade Features
OUTLETS CHECK-IN WITH SELFIE
To ensure a merchandiser is presentable, attends to outlets on time and in person the check-in module utilizes a non-up-loadable selfie with timestamp
OUTLETS ACTIVITY TIME TRACKER
Track time spent on customer visits and time taken to perform activities
ON SHELF AVAILABILITY
To ensure you do not loose on sales due to stock outs, merchandisers keep track of products availability on shelves.
COMPETITOR ACTIVITIES
Keeping track of competitor activities helps understand your competitive advantages and disadvantages relative to others in the market
PRODUCTS AVAILABILITY
For customers to notice Products easily and faster they have to be present and visible on shelves, the app provides planograms to educate on best practices and is used to audit visibility of products on the shelve
COMPETITORS’ CURRENT AND FUTURE PLANS
Provide information to develop strategies that could create competitive advantage in the future and help forecast how competitors might respond to a new product or pricing strategy
SHORT EXPIRIES AND DAMAGES
To understand products movement in different stores, effectively tracking short expiries play a big role, this informs strategic decisions to be implemented in the particular store
SHARE OF SHELF AUDIT
To maximize on shelf availability and visibility, which results to more sales, keeping track of Share of shelf is critical
MARKETING SURVEYS
Run custom market surveys on brands or products run custom market surveys on brands or products
Solutech SAT Integrators
